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| Free Personal Branding ArticlesDiscover the latest tactics and strategies to build your personal brand and dominate your niche with Jump the Q's articles Jump the Q ArticlesHow to Become the Go-To Expert the Media Calls First
Summary
Media is one of the most powerful authority accelerators. Journalists, podcasters, and event organisers are constantly searching for credible experts. If you’re not positioned as the authority, they won’t find you — your competitor will.
The Authority-Media Equati... | | Read More ... | Why Authority Positioning Fuels Online Visibility and AI Discoverability
Summary
Today, search engines and AI platforms like ChatGPT and Google AI Overview decide who gets seen — and who gets ignored.
Authority positioning directly impacts digital discoverability. If your brand isn’t optimised for authority, you’ll remain in... | | Read More ... | How to Position Your Personal Brand as the Authority in Your Industry
By Rachel Quilty — Brand Strategist, Personal Brand Mentor & CEO of Jump the Q Inc
Summary
Positioning yourself as the authority in your field isn’t a “nice-to-have” — it’s the cornerstone of modern influence and profitability. In a ... | | Read More ... | Strategically Positioning Yourself as The Authority in Your Field Is Non-Negotiable
By Rachel Quilty, Personal Brand Strategist & Founder of Jump the Q
Summary
In today's expert economy, those who position themselves as the authority in their niche win trust, attention, and business. In this article, I’ll break down exactly why ... | | Read More ... | The Enduring Figure: 21 Branding Lessons from Barbie
Barbie's remarkable longevity and cultural impact offer a masterclass in brand building, adaptation, and sustained relevance. For over six decades, Mattel has navigated societal shifts, criticism, and evolving consumer expectations to keep Barbie at the forefront of the toy industry.
Sum... | | Read More ... |
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