Written on the 24 May 2011 by Rachel Quilty, Personal Brand Strategist @ Jump the Q
After 25 years the last show of the last season of the Oprah Winfrey show airs this Wednesday, Thursday and Friday on Channel Ten at a late night - 9pm time slot.
Her last shows are more like Rock Concerts. Fans cried as they waited to see their hero for the last time. Celebrities from around the world popped in to say thank you to Oprah for the inspiration that she had brought into their lives as well as viewers and fans around the world.
Beyonce, Madonna, Tom Hanks, Tom Cruise all sent their best wishes...
Tom Cruise eloquently told Oprah “She always had the power and that is the message that you brought to the world.”
Jamie Foxx, Stevie Wonder, Michael Jordon and Will Smith ...
One particularly moving farewell came from Dakota Fanning who with 60 other girls identified themselves as “Oprah Babies” - the children who have been raised with Oprah and do not know a world without Oprah. They thanked Oprah her for showing them that – they were enough. They could overcome abuse. They could become the President. And as women they could rule the world.
Surrounded by love talk show host Oprah, it’s with incredibly mixed feelings I imagine that Oprah says goodbye for the last time.
Within Personal Branding we often ask clients what, would you like written on your tombstone or said about you at your funeral. Well in a manner Oprah has glimpsed the magnitude of her personal brand. She is loved. She will be missed. And most importantly she will be remembered.
Not a day goes by that as a Personal Brand Strategist, I don’t mention, quote or say “What would Oprah do?”. As one of the wealthiest, most influential and successful personal brands, we certainly review the strategies and techniques used by Oprah to created one of the most loved Brands in the world.
In my book “Brand Yourself”, Oprah’s name is peppered throughout the text. For example, in the book, Oprah Speaks, the author adds ‘Oprah’s star status didn’t just land in her lap. A daunting work ethic, excellent time management, amazing business acumen, and a massive dose of showmanship made her the number 1 talk show host worldwide. She’s a very important brand in our culture. Her presence as a brand is embodied by trust, human-to-human connections and realness. Her audience has come to believe Oprah is real and she is telling the truth.’
You may wish to model Oprah and her attributes.
The Brand Yourself book assists you to identify the foundational blocks to building your personal brand and positioning you as the authority in your industry or field and creating an Oprah – like personal brand. It is also an incredible resource for assessing your existing personal brand and identifying how to re-position your personal brand to create momentum.
Read more about how to brand yourself like Oprah when you pick up a copy of the Brand Yourself book. See www.brandyourselfbook.com . Note special New Release Bonus applies.
Watch out for our new series of articles outlining the principles to positioning your personal brand as the Authority in your marketplace.
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