Written on the 29 May 2013 by Rachel Quilty, Personal Brand Strategist
It's not everyday you are contacted by a Huffington Post contributor Getrude Matshe about whether I would participate in a pilot program to be documented for Huffington Post in a 3 part series. The Huffington Post is the largest online News site so I am excited to included in an article.
I was intrigued by the idea of creating a comprehensive and credible book in 40 hours. It took me 40 weeks to write my first book “Brand Yourself”, 40 days to convert it into a training program “Brand Yourself Action Plan”.
I was scared but game.
I liked the concept as it reflects a book idea I have had - How You Survive Success and Celebrity. How to sustain your ’15 minutes’ of fame and live to tell the story?
How can you be incredibly productivity? How do you get prepared? What do you put in place to sustain a high level of output? What strategies and support do you need in place to remain 100% focused? What Action Plan do you put in place to achieve goal? In a crisis what do we do? How do we cope with the pressures?
Look at social media sensation Jason Russell, the mastermind behind the Kony 2012 campaign who crashed and burned at the eleventh hour. What did he need to do to survive the instant celebrity and it's demands and deliver successfully his campaign? He checked all the boxes off in creating the perfect brand message using the key elements of: specialization, leadership, attributes, distinctiveness, visibility, consistent and relationship building. But how do you ensure you outlast your message?
In comparison, consider Madonna, Obama, Oprah, Branson, JK Rowling - What methods do they and other celebrity brands use to remain grounded, available, organised and productive? How do they survive their celebrity and still churn an incredible volume of output?
Not only do celebrities need to survive their success; so too do CEO’s, senior executives, successful entrepreneurs, musicians, rising stars, media personalities and sports people. What can we take from personal brands that have stood the test of celebrity and endured their success to ensure ours? How did they cope? How did they fulfill the demands placed on them?
The movie starring Sarah Jessica Parker, “How does she do it?” suggests superwoman style ‘faster than a speeding bullet’ activity and very little sleep. Our voyeuristic fascination with Britney’s spiral into chaos reveals that some coping strategies don’t serve you and everyone needs a solid support network.
Success holds a mirror to your life. In-congruence with your public and private life will soon be revealed; Madonna’s unapologetic “I’ve got something to say about it.” stance sustained her despite worldwide criticism at more than one time in her life. Tiger Woods brand unraveled when his “family guy” facade revealed he had more in common with Charlie Sheen than we would have guessed.
But Charlie Sheen is the perfect example of how to survive your fame despite yourself! As yourself! Underlying this is a willingness to learn from our mistakes, establish positive coping strategies, recognize the value of our brand and reputation and leverage your true self.
We will keep you post on the new books release date but if you are game to start building your celebrity brand today - grab our free Quickstart Guide to Building Your Personal Brand and work journal at www.BrandYourselfBlueprint.com
About the Author:
Rachel Quilty is a Personal Branding Strategist. She is also known as the “Authority” on Personal Branding within Australia.
Rachel is the owner and CEO of Jump the Q Inc, a Personal Brand consulting firm with offices in Brisbane as well as in Las Vegas, in the US.
Rachel is also the Author of the book, 'Brand Yourself: How to design, build and position your personal brand' which is also now listed on Amazon.
Rachel regularly speaks on the importance of personal branding and strategic brand management. She assists her students and clients around the world to leverage their professional profile and expertise to establish their personal brand as the authority and recognised leader within their industry.
Rachel regularly speaks at seminars, conferences and workshops on personal branding, professional image and developing your signature brand. She has presented at Bond University, Gr iffith University Business School, Ernst & Young, Westfield, NSAA; conferences in Las Vegas, Hawaii, Tasmania, Gold Coast and Expos in Brisbane.
Rachel has also been featured in Australia on the Today show as well various national radio programs including 4BC & ABC. She recently featured in the Australian Institute of Management magazine and is regularly featured in popular magazines such as Cosmopolitan, Cleo, Marie Claire and national newspapers include the Courier Mail, Sun Herald and the Weekend Australian.
Rachel made a splash in the USA with a recent interview on Voice America Radio hosted by Personal Finance Guru Jordon E Goodman the author of a dozen best sellers and is a regular on CNN and The View. Rachel also recently spoke in Las Vegas at the Ultimate Joint Venture Boot Camp with some of the most prominent speakers in the world.
Jump the Q
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