Written on the 1 August 2008 by Rachel Quilty of Jump the Q.
Your personal brand ...
amplifies your credibility and improves your personal persuasiveness.
Personal success relies largely on our ability to communicate … you can express your potential quietly and effectively without saying a word. It is widely known that the right brand image strengthens and supports your message.
A good brand name gives a good first impression, is easy to remember, and evokes positive associations with the brand. You are a product. Ensure you brand your potential and future worth.
The purpose of branding is to:
-differentiate yourself, and
-achieving desired personal or professional results.
Research indicates that 70% of a market will pay an additional 20 % premium on branded products, 40% indicated a 30 % premium.
Why not consider yourself a brand? You are your number one asset!
It pays to design your image to sell. It is well known, more presentable or professional people are more persuasive.
Becoming your own unique brand is essential! Improving your image is an investment in building your personal profile, reputation and the results you will achieve. And deserve to achieve.
Brand Yourself! And Jump the Q! Your personal brand should reflect your abilities and potential. Rachel Quilty, Personal Brand Strategist, known as ‘the Authority’ on personal branding and author of must- have book ‘Brand Yourself’. Go to http://www.JumptheQ.com.au for FREE strategic branding tips. Rachel encourages Jump the Q clients to think strategically when developing a personal brand to get that job offer, gain that promotion or win that client.
Jump the Q assists you to strategically and systematically leverage your professional profile and build your personal brand to become the authority in your industry. Get your free personal branding tactics and tips at http://www.brandyourselfblueprint.com
We assist you to develop your Personal Brand Strategy by:
- Discovering your purpose.
- Designing your best personal brand.
- Devising a personal marketing plan.
- Developing your Signature Brand.
Copyright permission: You have permission to use this article by respecting the copyright by publishing the entire article as it is with no changes and by agreeing to include the above reference at the end of the article, or where you quote the author in which case please include the authors name and company name. In the event you wish to use any or all of this content please advise Jump the Q.