Written on the 1 August 2008 by Rachel Quilty of Jump the Q.
Are you using the Halo effect to your advantage? The Halo effect is why your image so important?
In those first 6 seconds decisions are made about you:
1.Do we like you?
2.Do we trust you?
3.Do we want to do business with you or spend time with you?
If you have a positive personal brand, you are attributed with other positive aspects. This is known as the Halo effect. For example if you look confident, you will be perceived as competent and intelligent.
Why does someone’s perception of us matter?
If you have an excellent brand, reputation and references you will be:-
-Afforded more authority and respect
-Your suggestions will be given more weight
-Your word becomes gospel.
Your image directly influences your thinking, what you feel, your behaviour, and others we interact with and their thoughts, feelings and behaviour.
Becoming your own unique brand is essential! Improving your image is an investment in building your personal profile, reputation and the results you will achieve. And deserve to achieve.
Brand Yourself! And Jump the Q! Your personal brand should reflect your abilities and potential. Rachel Quilty, Personal Brand Strategist, known as ‘the Authority’ on personal branding and author of must- have book ‘Brand Yourself’. Go to http://www.JumptheQ.com.au for FREE strategic branding tips. Rachel encourages Jump the Q clients to think strategically when developing a personal brand to get that job offer, gain that promotion or win that client.
Jump the Q assists you to strategically and systematically leverage your professional profile and build your personal brand to become the authority in your industry. Get your free personal branding tactics and tips at http://www.brandyourselfblueprint.com
We assist you to develop your Personal Brand Strategy by:
- Discovering your purpose.
- Designing your best personal brand.
- Devising a personal marketing plan.
- Developing your Signature Brand.
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