Running a business doesn't really mean too much if you aren't using any form of branding. This doesn't mean that you should pull out a hot iron, is simply means that you need to make a name for yourself. When you're thinking of a brand, think about what you're going to name your company. This is a huge part of it as it mig...
Paris Hilton - Still the Brand.
In 2007 we published an article which questioned how Paris Hilton's personal PR would survive her time in jail?
Well if the recently released results are true- Paris Hilton survival instincts were on cue and her personal brand suffered very little if anything it her brand equity increased dramatical...
Well, you would think that the world had better things to talk about then the US President’s jeans.
No - we we're not investigating the complex DNA molecular structure that makes him unique and identify how this man came from nowhere to leader of the free world.
No – we we're talking about the jeans he wore to b...
With clients increasingly looking for value and retrenchments announced daily in the press, it has become imperative to review your professional image and determine if you are sufficiently well branded to take advantage of the existing economic climate and thrive.
Personal Branding is the art of self packaging. How does your personal imag...
This is a genuine question -seriously!
Many people have a personal reputation but a select few have a genuinely valuable personal brand. That is, there is real brand equity in that person's name; and it can be measured using the same methodology that one would use to measure corporate brands.
Paris thrives on a personal brand - ...