21 Branding Lessons from Jane Goodall Here’s the truth: if you want a brand that transcends trends and commands trust, study Jane Goodall. She didn’t “build a brand” in the modern marketing sense—she built a movement. Over six decades she’s been a scientist, storyteller, advocate, and founder—yet her brand has remained unmistakably clear: fierce compassion, evidence-led credibility, and relentless hope in action. Below are 21 branding lessons you can apply immediately—especially if you’re a coach, expert, or founder who wants to lead with purpose and momentum. Donate to the Jane Goodall Institute https://janegoodall.org/ |
How to Become the Go-To Expert the Media Calls First
Summary
Media is one of the most powerful authority accelerators. Journalists, podcasters, and event organisers are constantly searching for credible experts. If you’re not positioned as the authority, they won’t find you — your competitor will.
The Authority-Media Equati... |
