1. What Motivates You
2. What's Your First Instinct
3. What Impact Do You Want to Have
4. Ideal Work Environment
5. Your Personal Style
6. What Do You Fear
7. Approach to Personal Growth
8. Preferred Communication Style
9. What Fulfills You
10. Which Fictional Figure
11. What Group Role Do You Take
12. What Legacy Do You Hope to Leave
The 12 Brand Archetypes
The Sage
The Creator
The Caregiver
The Lover
The Hero
The Rebel
The Explorer
The Innocent
The Jester
The Ruler
The Every man
The Magician
