21 Brand Lessons We Can Learn from Margot Robbie - The Chameleon Star
Margot Robbie has received numerous nominations and significant wins, particularly for her work in I, Tonya and Barbie, solidifying her status as a critically acclaimed actress and producer.
Margot Robbie's career is a masterclass in strategic personal branding and smart business decisions.
Strategic Versatility: Don't get typecast. Robbie seamlessly transitions between diverse roles (comedy, drama, action, historical), demonstrating broad appeal and preventing audience fatigue.
Invest in Your Own IP: Co-founding Lucky Chap Entertainment allowed her to develop projects she believes in, giving her creative control and a stake in success.
Champion Underrepresented Voices: Lucky Chap's focus on female-led stories and creatives builds a brand around empowerment and meaningful content.
Embrace Risk-Taking: Taking on challenging, sometimes controversial roles (e.g., Tonya Harding, Harley Quinn) has led to critical acclaim and iconic status.
Cultivate Strong Collaborations: Her repeated work with talented directors and actors (e.g., Scorsese, Tarantino, Gosling) elevates her own projects.
Maintain Professionalism: Widely praised by directors and co-stars for her work ethic and dedication, building a strong reputation.
Master the Art of Transformation: Her physical and emotional commitment to roles showcases her talent and dedication, making each performance a "must-see."
Leverage Public Interest Strategically: She engages with fans and media in a way that feels genuine, without oversharing.
Build a Strong Team: Surrounding herself with trusted partners (husband, friends) in Lucky Chap underscores the power of a cohesive unit.
Be Authentic (or Appear So): Her down-to-earth Australian charm and self-deprecating humour resonate strongly with the public.
Understand Your Market Value: She has become a powerful figure in negotiating roles and securing producing credits.
Focus on Quality over Quantity: While busy, her filmography boasts a high percentage of critically acclaimed and successful films.
Adapt to Industry Changes: Embracing production roles and understanding the evolving landscape of film distribution.
Balance Commercial Success with Artistic Integrity: She skill-fully juggles blockbusters with smaller, prestige projects.
Harness Social Media Thoughtfully: Uses platforms to promote work and causes, rather than excessive personal life updates, maintaining allure.
Develop a Distinctive Aesthetic: Her red carpet style is consistently elegant, chic, and often plays on her character's theme, making her a fashion icon.
Embody Confidence: Her self-assuredness and poise are part of her charismatic appeal.
Continuous Learning and Improvement: She often speaks about growing as an actress and producer, demonstrating a commitment to excellence.
Recognize Your Niche and Expand: Starting with the "bombshell" archetype and skill-fully expanding into complex, multifaceted characters.
Give Credit Where Due: She frequently praises her teams, directors, and co-stars, fostering goodwill and positive relationships.
Keep People Guessing (a little): While open, she maintains a level of mystique, ensuring anticipation for her next move
Margot Robbie doesn't typically articulate her "brand" in corporate terms, but her actions and selective public persona strongly define it.
Namely, as we have seen with her film choices and roles, Robbie is marked by her fearlessness & boldness. Her choice of roles (Harley Quinn, Tonya Harding, Barbie) showcases a willingness to take risks and embody complex, sometimes controversial, characters. This signals a bold and adventurous artistic brand.
Download or read the full article: 21 Branding Lessons from Margo Robbie
Brand Yourself! And Jump the Q! Your personal brand should reflect your abilities and potential. Rachel Quilty, Business & Personal Brand Strategist, known as ‘the Authority’ on personal branding and author of must- have instructional manual ‘Brand Yourself’ shares her 10 strategies, and Action Steps to build your professional profile.
… become crystal clear about your life and brand purpose, your calling and your path!
Just like Margo Robbie. Download or read the full article: 21 Branding Lessons from Margo Robbie
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 "Margo Robbie - 21 Branding Lessons")
