Why Positioning Your Brand as the Authority Means Your Prices and Standards Are Never Questioned |
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Why Positioning Yourself as the Authority Lets You Charge More and Work Less
Summary
In today’s saturated markets, expertise alone isn’t enough. Clients don’t always choose “the best” — they choose the brand they perceive as the most authoritative and trustworthy. Authority positioning empowers you to set yo... |
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How to Become the Go-To Expert the Media Calls First
Summary
Media is one of the most powerful authority accelerators. Journalists, podcasters, and event organisers are constantly searching for credible experts. If you’re not positioned as the authority, they won’t find you — your competitor will.
The Authority-Media Equati... |
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Why Authority Positioning Fuels Online Visibility and AI Discoverability
Summary
Today, search engines and AI platforms like ChatGPT and Google AI Overview decide who gets seen — and who gets ignored.
Authority positioning directly impacts digital discoverability. If your brand isn’t optimised for authority, you’ll remain in... |
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How to Position Your Personal Brand as the Authority in Your Industry
By Rachel Quilty — Brand Strategist, Personal Brand Mentor & CEO of Jump the Q Inc
Summary
Positioning yourself as the authority in your field isn’t a “nice-to-have” — it’s the cornerstone of modern influence and profitability. In a ... |
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