Ten Branding Lessons We Can Learn From Clive Palmer
Written on the 4 September 2013 by Rachel Quilty- Jump the Q
1. Have a Big Idea - It was once said by Eleanor Roosevelt that 'great minds discuss ideas, average minds discuss events and small minds discuss people.' What’s your big idea? 2. Be Boldly Daring – Have the audacity to win. What have you been boldly daring in? What are you prepared to do for your brand? 3. Show You Care - Your personal brand should reveal what's important to you and what you care about? Where do you dare to care? Where do you show up for the good fight? 4. Have Self Belief – Clive Palmer quotes his grandmother who said “ Life will show you what you can’t do. Just decide what you want to do.” Believe your message is important and move forward optimistically with your mission. 5. Be Memorable – Clive Palmer is re-building the Titanic and creating Jurassic Park at his Palmer Coolum Resort, need I say more? How are you standing out from the crowd? What differentiates you from your competition? 6. Capture Their Attention - Build your brand- Twerking & Tweeting! It worked 4 #Miley! @CliveFPalmer twerked and said "If you can't twerk - you can't be Prime Minister” instantly becoming a You Tube sensation and a social media magnet. 7. Be Yourself – Be your unique yourself after all a copy is never worth as much as the original and Judy Garland said, "Always be a first rate version of yourself than a second rate version of someone else." Always be yourself... 8. Be Visible – Excellent branding requires as constant flow of information about your brand into the market place. Clive Palmer has worked and he’s committed to sharing his message. It's the constant and determined effort that breaks down all resistance, sweeps away all obstacles and builds an incredible personal brand. How are you being visible? How are you maintaining a constant flow of information in the marketplace? 9. Show Leadership In Your Field- Position your brand as the authority. How are you sharing your expertise and establishing your creditability? 10. Create Your Brand Identity – What are your corporate colours, imagery, symbols, associations and themes? Just to name a few of the Palmer United Party's brand elements and themes - #Revolution, Yellow & green corporate colours, Australian flag, old fashion values, Uniting Australia, Theme songs - Tracy Chapman's Revolution, Titanic theme song, and Eye of the Tiger song, Thumbs Up, reference iconic brands like Tim Tams that are loved by Australians. The list goes on... and on.
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