Stop Being the Best-Kept Secret: Position Yourself as The Authority in Your Field
Written on the 4 September 2025 by Rachel Quilty, Personal Brand Strategist, Author and Speaker
Stop Being the Best-Kept Secret: Position Yourself as The Authority in Your Field
A Personal Message from Rachel Quilty — Personal Brand Strategist & Founder of Jump the Q
Are You Tired of Being Overlooked?
Let me guess:
You’re brilliant at what you do.
You’ve put in the hours, the education, the experience.
Clients who do find you rave about you.
And yet, somehow… you’re still not the first name people think of in your industry. Competitors with less talent and experience seem to be landing your clients, speaking on your stages, and getting quoted in your media.
It’s frustrating. It’s exhausting. And let’s be honest — it’s costing you money, influence, and opportunities.
Here’s the Truth Most Experts Don’t Want to Admit
It doesn’t matter if you’re the best.
It matters if you’re the best known.
In today’s crowded market, visibility beats ability — unless you strategically position yourself as the authority.
Authority positioning isn’t luck. It’s not hype. It’s a deliberate strategy to ensure that when people think of your field… they think of YOU.
What Is Authority Positioning?
Authority positioning is the process of shaping the perception of your personal brand so that you’re seen as the undisputed expert in your niche.
It’s how leaders like:
Tony Robbins became the face of personal development
Brené Brown became synonymous with vulnerability and leadership
Seth Godin became the marketing thought leader of our time
These people aren’t just good. They’re positioned.
And when you’re positioned as the go-to authority, everything changes.
What Happens When You Position Your Brand as the Authority?
Imagine:
Clients come to you pre-sold, eager to work with you
Journalists and podcasters chase you for commentary
Event organisers invite you to keynote their conferences
You confidently charge premium fees — and people happily pay them
Authority isn’t just about credibility. It’s about choice. You stop chasing. You start choosing.
The Cost of NOT Positioning Yourself
If you ignore this, here’s what happens:
You’ll keep competing on price, not value
Your competitors will own the visibility that should have been yours
You’ll stay stuck in hustle mode, convincing and proving instead of attracting and leading
Put simply: staying invisible is the most expensive decision you can make.
The Benefits of Authority Positioning
When you take control of your personal brand positioning, you:
Become the category of one in your market
Command premium pricing without pushback
Build a platform that attracts endless opportunity
Just like Dr. Ginni Mansberg became Australia’s go-to voice on women’s health, or Brooke Castillo scaled her coaching business to eight figures by owning her niche — your brand can dominate its space too.
How I Help You Position Yourself
Over the last decade, I’ve worked with business leaders, coaches, and entrepreneurs to build authority-driven personal brands that magnetise opportunities and multiply profits.
And I’ve created a proven system to help you do the same:
The Brand Yourself Blueprint
Your step-by-step guide to position your brand for maximum visibility, credibility, and profitability.
“If you confuse, you lose.” — Donald Miller
“It’s not who you are. It’s who you’re known to be.” — Rachel Quilty
“People don’t buy the best product. They buy the product they think is best.” — Seth Godin
These truths apply to you. Right now. In your industry.
Here’s What To Do Next
Step into your authority. Stop being the hidden gem no one finds.
 "Stop Being the Best-Kept Secret: Position Yourself as The Authority in Your Field")
