Written on the 2 November 2011 by Rachel Quilty, Personal Brand Strategist @ Jump theQ
Leverage the power of Facebook to Build Your Brand and Start Engaging Customers today. As a marketing tool, Facebook is here to stay. Many people give up as they don’t get the desired result immediately, i.e. a huge increase in sales. However, consider marketing on Facebook as a step by step process: you first build trust, traffic and eventually - sales. That’s why a Facebook Social Media Marketing strategy is important.
Four Simply Steps to Create Your Presence On Facebook: 1. Facebook Profile: By creating a profile for yourself or your business, you are establishing your identity. This will take you a long way in developing relationships with fellow users and in positioning your business. Here are some aspects of a profile page:
o Profile Picture: Always put your best foot forward, which means use the most flattering picture as your profile picture.
o Add Friends: After creating a profile, don’t wait for things to happen. Add new friends every day and the word will spread that you’re on Facebook. Before you know it, you’ll be starting your day by accepting friend requests!
o Wall: This is your main platform to interact with other Facebook users. Post messages on your wall and also comment on members’ activities, though, only when relevant.
o Photo Albums and Videos: Photos and videos are a great way to showcase the latest collection of your product . People who love to see what goes on behind the scene. 2. Fan Pages: Facebook Pages, known as Fan Pages, are designed for individuals, businesses, brands, companies, products and celebrities. It enables public figures, organizations and other entities to create an authentic and public presence on Facebook. You can encourage users to become fans of your page and share information with them by uploading pictures, videos, status updates, hosting discussions and displaying wall posts. Unlike Facebook Profiles, Pages are visible to everyone on the internet and are generally better for long-term relationships with your fans, readers or customers. 3. Groups: Facebook Groups allow people to come together around a common cause or activity to express their views. One of the best features of groups is the ability to send messages directly to members’ Facebook inboxes. It’s a great way to form a community and help your brand image.
Groups are generally better for hosting quick active discussions and attracting attention. 4. Events: Simply put, Facebook Events can help you connect with your target audience and invite them for your events, even if they aren’t on your friend list or one of your fans. Events can be created individually or even from Profiles, Pages. Facebook gives you a choice between making the event Public and Private.
With over 800 Million users and growing daily, Facebook is a goldmine for Entrepreneurs and Executives that want to take advantage of it ... and that’s why you NEED a Fan Page! on Facebook. Businesses are realizing that if they want to compete in the marketplace they MUST have a Facebook presence.
Join our amazing “Brand Yourself on Facebook” Online Training Course... specifically on Facebook and...How You Can Create a Fan Pages and lots more....
* Brand Yourself on Facebook with a Professional and Custom Profile
* Find friends who are eager to learn about you and what you do
* Build credibility in your marketplace with an enormous Friends list
* Gain valuable testimonials and stories from Fans eager to share
* Leverage your profile to endorse your products and services as well as others
If you are not utilising Facebook to build your personal brand and promote your goods and services you may be overlooking the largest online market place in the world.
Jump the Q! And Brand Yourself! Your personal brand should reflect your abilities and potential. Rachel Quilty, Personal Brand Strategist, known as ‘the Authority’ on personal branding and author of must- have book ‘Brand Yourself’. Go to http://www.JumptheQ.com.au for FREE strategic branding tips. Rachel encourages Jump the Q clients to think strategically when developing a personal brand to get that job offer, gain that promotion or win that client.
Jump the Q assists you to strategically and systematically leverage your professional profile and build your personal brand to become the authority in your industry. Get your personal branding tactics and tips at http://www.brandyourselfbook.com
We assist you to develop your Personal Brand Strategy by:
- Discovering your purpose.
- Designing your best personal brand.
- Devising a personal marketing plan.
- Developing your Signature Brand.
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