How to Become the Go-To Expert the Media Calls First

Written on the 29 September 2025 by Rachel Quilty, Personal Brand Strategist, Author and Speaker

How to Become the Go-To Expert the Media Calls First

Summary

Media is one of the most powerful authority accelerators. Journalists, podcasters, and event organisers are constantly searching for credible experts. If you’re not positioned as the authority, they won’t find you — your competitor will.

The Authority-Media Equation

Media doesn’t look for the “best-kept secret.” It looks for the most accessible authority.

“Media doesn’t reward talent — it rewards visibility backed by credibility.” — Rachel Quilty

What Is Media Authority Positioning?

It’s the strategic alignment of your brand assets, messaging, and proof so that media outlets see you as the safest, most quotable expert in your field.

Example: Brené Brown

Her early TEDx talk positioned her as the go-to authority on vulnerability. That visibility led to books, Netflix specials, and global recognition.

Why It Matters

• Borrowed credibility: Media features validate your authority instantly.
• Amplification: Media multiplies your reach faster than ads.
• Top of mind: Media cements your positioning in the public consciousness.

Case Studies

• Simon Sinek: His media features transformed him from consultant to global thought leader.
• Dr. Ginni Mansberg: Strategic positioning led her to become Australia’s go-to health commentator.

Consequences of Neglect

• Journalists quote your competitors.
• You lose the credibility badge of “As Seen In.”
• Opportunities for influence bypass you entirely.

How to Secure Media Authority

• Craft a media-ready bio highlighting expertise.
• Develop authority soundbites (clear, quotable insights).
• Build relationships with journalists and podcasters.
• Showcase media logos across your brand.

Ready to Position Yourself as the Authority

1. Jump the Q's Brand Audit Brand Yourself Blueprint, Brand Audit and FREE Work Journal to start building your authority brand today.
https://www.jumptheq.com.au/brand-yourself-blueprint.html

2. Join our Free 90 min Training Workshop and learn how to "Position Your Personal Brand as the Authority”; 'Position Your Brand For Profit' Live Friday mornings 10am or the Replay here https://www.jumptheq.com.au/webinar--position-your-brand-for-profit.html

3. Must Do: Join Jump the Q's live Tips, Tactics & Training on Zoom & Facebook Webinars ‘Accelerate Your Brand as The Authority’ Series Live Tuesday mornings 10am or the Replay here. or Fast Track with Jump the Q's Build Your Brand in 30 days - https://www.jumptheq.com.au/build-your-brand.html

Because the world doesn’t need another “good” professional.
It needs you — positioned as the authority.

Rachel Quilty                                                                                                        
Australia’s Authority on ‘Positioning your Personal Brand as The Authority’
www.jumptheq.com.au

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