Delta Goodrem - Leverages an Opportunity to Take US by Storm
Written on the 12 May 2011 by Rachel Quilty, Personal Brand Strategist @ Jump the Q
Delta Goodrem last night wowed American viewers on Dancing with the Stars when she agreed to replace UK singer Adele at the 11th hour. Goodrem stepped in with less than an hour to rehearse the song A Natural Woman by Carole King, and made famous by Aretha Franklin.
Delta sang her heart out in front of the 21 million US viewers who tune into DWTS. Goodrem also performed her new duet with Michael Bolton, I’m Not Ready.The song, which features on Bolton's new duets album.
Recently returning from LA my husband and I ran into Delta Goodrem in the Virgin VIP Lounge. Delta Goodrem has a fantastic personal brand and is a terrific ambassador for Australia. She was warm and interested in our travels. Delta dropped her signature casual style with fedora, as seen here in a photo with my husband, appearing on DWTS wearing a gorgeous dress made by Australian designer Lisa Ho.
Sometimes people fail to realize that a great personal brand does not drive circumstances, as much as circumstances create opportunity for great brands to emerge. Consider the personal brands of Winston Churchill, Paris Hilton, and New York City Mayor Rudolph “Rudy” Giuliani.Great personal brands step up to opportunity. And this is exactly what Delta did …
In Jump the Q’s principles of positioning yourself as the AUTHORITY in your industry, “O” is identified as Opportunity , within the AUTHORITY acronym.
Opportunity is afforded to those who take a leadership role in the personal brand development. Many people are provided opportunities which they don’t take advantage of. Taking advantage of an opportunity can be as simple as returning a phone call, creating an article when requested, providing a gift voucher or responding promptly to emails.
In an interview with Julia Roberts of Pretty Woman fame, Oprah said of Julia’s comment on being lucky, that “Luck [or success] is when opportunity meets preparation.”
Determine that you want to be the best in your field. What are the best in your field doing better than you or that you are not doing?
Identify what opportunities may be being afforded to others and make similar plans to create opportunities elsewhere.
Delta Goodrem has created a storm of media and social media buzz, successfully allowing her to leverage the opportunity presented when Adele couldn’t go on to sing. Great personal brands enjoy the power of the pull. Pull is when your reputation precedes you to the point that others seek you out and pull you forward. With a great personal brand opportunity finds you. No doubt Delta will become a force to be reckoned with in the US with this recent exposure.
As reported in the Media, ADELE'S loss is Delta's gain as the Aussie singer fills in for the British star's slot on US DWTS.
She may have been stateside for ages but Delta Goodrem has yet to penetrate the infamously tough American music scene - until now that is. This shines a light on being open and willing to be persistent as well as try a new directionand non traditional approaches to connect with your audience or profile your personal brand.
Beware of Treadmill Behavior
Beware of engaging in treadmill behavior that prevents you from proactively seeking out and taking advantage of opportunities. At the end of the day, we are responsible for our own results.
• Why haven’t I already taken advantage of existing opportunities?
• Why aren’t I creating opportunities?
The objective of personal branding is to become the “only choice” brand of choice, the recognized leader and authority within your industry. Leadership is independent of formal positions. No one gives you power, you just assume it.
Generally, we cannot buy or pester our way into the highest circles or incredible opportunities – we have to be invited. However, more importantly when we are invited we better have something special to offer.
And Delta Goodrem did on DWTS … Delta was herald the Savior of the Show. When an Act fails to perform in front of an audience of 21 million, TV Executives have every right to be high strung. Delta moved to capitalise on the opportunity, singing Carole King's Natural Woman, saving the day.
Conversely, Adele the UK singing is said to be disappointed to have given up her slot on the most popular show on US TV. No doubt, her no show performance will have an incredible impact on her personal brand.
Remember, your goal is not attention but glory. Glory is fame with honor. Being famous is not hard. Becoming famous for the right reasons is a little more challenging.
Be like Delta… Start today and:
• think like the industry leader or an heiress
• take the opportunity to take a lead role
• take advantage of opportunities, say yes and then figure it out
• think like a marketer and tap into trends
• create your own opportunities
Master the art of connection. Get involved. Being everywhere brings great opportunities. Don’t wait to start connecting and promoting yourself and your personal brand. Perfectionism will sabotage you.
Read more about the other principles of positioning yourself as the AUTHORITY in your industry, within our new book Brand Yourself. Read more at www.brandyourselfbook.com.
Authority is the acronym for:
A = Attributes
U = Unique
T = Territory
H = Hook
O = Opportunity
R = Reliability
I = Image
T = Trustworthy
Y = Yourself
O = Opportunity
Brand Yourself! And Jump the Q! Your personal brand should reflect your abilities and potential.
Rachel Quilty, Personal Brand Strategist, known as ‘the Authority’ on personal branding and author of must- have book ‘Brand Yourself’.
Read more at www.brandyourselfbook.com.
Rachel encourages Jump the Q clients to think strategically when developing a personal brand to get that job offer, gain that promotion or win that client.
Jump the Q assists you to strategically and systematically leverage your professional profile and build your personal brand to become the authority in your industry. Get your free personal branding tactics and tips at http://www.brandyourselfblueprint.com
We assist you to develop your Personal Brand Strategy by:
- Discovering your purpose.
- Designing your best personal brand.
- Devising a personal marketing plan.
- Developing your Signature Brand.
Brand Yourself! and Jump the Q! http://www.JumptheQ.com.au FREE strategic style tips to build your Personal Brand and Develop your Signature Style www.brandyourselfblueprint.com. Your brand should reflect your abilities and potential. With our Personal Branding Action Plan and Strategic Style sessions -brand yourself for success. Get your FREE Strategic Q Style Tips today!
Improving your brand is an investment in building your personal profile, reputation and the results you will achieve.
Copyright permission: You have permission to use this article by respecting the copyright by publishing the entire article as it is with no changes and by agreeing to include the above reference at the end of the article, or where you quote the author in which case please include the authors name and company name. In the event you wish to use any or all of this content please advise Jump the Q.