Written on the 22 July 2009 by Rachel Quilty of Jump the Q.
Paris Hilton - Still the Brand.
In 2007 we published an article which questioned how Paris Hilton's personal PR would survive her time in jail?
Well if the recently released results are true- Paris Hilton survival instincts were on cue and her personal brand suffered very little if anything it her brand equity increased dramatically.
The most googled celebrity for the past year was recently name - yes you guessed it! The Heiress herself. This is an impressive stat. One that many businesses, media personalities and sports star and celebrities would love to emulate.
What branding lessons can we learn from this Heiress?
In researching our new book ' Brand Yourself! High Impact, Low Cost Strategies to Market Yourself and Stand Out from the Crowd', we had to include a case study on Paris Hilton - The Brand.
Reading the Amazon reviews on Paris Hilton's book "Confessions of an Heiress" it is easy to see several branding principles at work. PR Specialists often manufacture 'Notoriety', in a bid to polarise audiences. No fabrication required for Paris!
Searching within Amazon.com for Paris Hilton over 200 items came up. That's a better search result then most businesses have on google and that's just one platform. I quickly see brand extension and brand loyalty elements surfacing when you consider the various products Paris has or lent her name to.
Branding is the promise you make to your audience and clients. Your brand is what is in the hearts and minds of your clients, fans or colleagues.
Paris is an heiress, she acts like an heiress and she keeps her promise. In her book 'Confessions of an Heiress' Paris maintains you too can adopt an 'Heiress' mindset.
I quote ' If you can channel your own inner heiress, create your own image, and project an extreme sense of confidence - even if you don't feel it every moment - people will tret you differently. Sure, heiress are born with privileges. but if an heiress doesn't project natural born super confidence, no one is going to take her seriously or put her on the pedestal she deserves to be on. Put yourself on your own pedestal, and then every body else will, too. "
Friends, this is personal branding gold. Now where is my pedestal?
Rachel encourages Jump the Q clients to think strategically when developing a professional image to get that job offer, gain that promotion or win that client. Take control of the decisions others are making of you.
Start with these simple strategies, in our free ebook ‘Make Your Mark’ available at www.jumptheq.com.au.
Creating an impact with your image to leverage your abilities and sky rocket your success is easy with Jump the Q’s advice on:
- Your Personal Brand Strategy
- Your Signature Style
- Your personal best colours
- Styles that suit your body shape
- Wardrobe and travel planning
- Simple stylish hair and make up
- Savvy shopping for your shape
Jump the Q today!
Copyright permission: You have permission to use this article by respecting the copyright by publishing the entire article as it is with no changes and by agreeing to include the above reference in the article.
Brand Yourself! And Jump the Q! Your personal brand should reflect your abilities and potential. Rachel Quilty, Personal Brand Strategist, known as ‘the Authority’ on personal branding and author of must- have book ‘Brand Yourself’. Go to http://www.JumptheQ.com.au for FREE strategic branding tips. Rachel encourages Jump the Q clients to think strategically when developing a personal brand to get that job offer, gain that promotion or win that client.
Jump the Q assists you to strategically and systematically leverage your professional profile and build your personal brand to become the authority in your industry. Get your free personal branding tactics and tips at http://www.brandyourselfblueprint.com
We assist you to develop your Personal Brand Strategy by:
- Discovering your purpose.
- Designing your best personal brand.
- Devising a personal marketing plan.
- Developing your Signature Brand.
Copyright permission: You have permission to use this article by respecting the copyright by publishing the entire article as it is with no changes and by agreeing to include the above reference at the end of the article, or where you quote the author in which case please include the authors name and company name. In the event you wish to use any or all of this content please advise Jump the Q.