Written on the 29 March 2012 by Journalist Amy Wallin, Interviews Rache Quilty @ Jump the Q
Journalist Amy Wallin, caught up with Brand Strategist, Rachel Quilty at Jump the Q to discuss the branding insights and lessons entrepreneurs and corporations could learn from the biggest news in politics with Can Do Campbell's landslide, history making victory in Queensland, Australia.
If there is one thing voters can say for sure about Campbell Newman, he’s a fighter. Perhaps it started when he became graduated from Duntroon’s Royale Military College. From that moment on, he has done naught but work his way up the ranks first to Major in the army as a civil engineer. He was elected as Lord Mayor to Brisbane in 2004 before he decided to take on the tough job of contesting the seat of Ashgrove. From LNP leader to Queensland Premier, Newman must be doing something right to win over the respect of Queensland voters.
He’s Can-Do Campbell. Campbell’s brand ‘tag-line’ has inspired a state to change. Branding expert, Rachel Quilty, says Campbell Newman’s tagline has created the crucial interest and enthusiasm to enhance his image.
“The challenge in creating a successful tagline is to incorporate your attributes and capture the essence of what you have to offer.” Small business owners could very well take some branding lessons at the feet of our new Premier. After 14 years of Labour nay-saying, he’s a breath of fresh (positive) air. Voters like that he is saying yes to them, he has new answers to Queensland’s problems and according to the Campbell brand, solutions, he Can Do. His bravery to give up his steady job as Lord Mayor, he is incredibly driven to create a winning campaign, in the head ministerial job after only a year and it all started with the simple and brilliant ‘Can Do Queensland.’
He has faced his public relations disasters with his head held high and come out on top. Being the target of Labour smear campaigns is image damaging no doubt about it. But the Campbell brand survived the ‘tangled web’ advertisements on his supposed ‘crimes’ and no one was expecting just how well the National Labour Party leader coped. Campbell assured Queenslanders that they were his number one priority and whether they believed his words or not, Can Do Campbell was cleared of all counts in the week leading up to the vote. However this would be one lesson Campbell is not likely to forget anytime soon, your private life is a public life when you’re the Queensland premier and there will always be someone that will benefit from your loss.
What does the Can Do campaign teach us? For all those business owners out there, note the successes and the failures of campaigns. Can Do, is a simple tagline that started the Campbell brand and gave it the positivity that politicians rarely achieve. Campbell Newman overcame the trials of ‘tangled web’ with his positive attitude and Queensland responded. For more branding tips and advice, follow Rachel Quilty on Facebook and Twitter or order a copy of Brand Yourself online at http://brandyourselfbook.com/ to read all about it.
Jump the Q! And Brand Yourself! Your personal brand should reflect your abilities and potential. Rachel Quilty, Personal Brand Strategist, known as ‘the Authority’ on personal branding and author of must- have book ‘Brand Yourself’. Go to http://www.JumptheQ.com.au for FREE strategic branding tips. Rachel encourages Jump the Q clients to think strategically when developing a personal brand to get that job offer, gain that promotion or win that client.
Jump the Q assists you to strategically and systematically leverage your professional profile and build your personal brand to become the authority in your industry. Get your free personal branding tactics and tips at http://www.brandyourselfblueprint.com
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