Horse riding fever has gripped the nation, but its got nothing to do with the up-coming Melbourne Cup. Instead, it concerns a Korean rapper whose YouTube video of his Gangnam Style 'horse riding dance' has gone viral.
Known as Psy, the Korean rapper says the video was originally made for his Korean fans and he never anticipated that it would become a world-wide phenomenon. But phenomenon it has become, with over 450 million views on YouTube Psy now not only has fans all over the world, he's bested some of the world's biggest names in music to have the most watched video on YouTube in 2012 so far. Though Psy has released a number of albums in Korea, 'Gangnam Style' is his first international hit.
Originally, the song was intended to spoof a hipster district in Seoul, Korea that is named Gangnam. According to Psy in an interview with ABC News in the America, Gangnam is the 'Beverley Hills of Korea". Arguably, what makes the song however, is the dance that accompanies it. The dance, which involves mimicking riding a horse was well known in Korea after he appeared on Pop Asia. Thanks to YouTube it has now become internationally recognised.
Watch the clip that is taking the world by storm..
Personal brand strategist, Rachel Quilty emphasizes that ‘Your celebrity influence increases when you have a definable style, whether it be your hair style, fashion style, accessory style or in Psy case your dance style. Making you style simple, easy replicable and catchy will enable you to stand out from the crowd. If you watch Pop Asia you would know that Psy is a huge brand in Korea and Asia.Now after a 2 year break, PSY is finally coming back with his 6th album title PSY6 which continues to brand him neatly also.’
Some Personal Branding tips we can learn from Psy:
1. Create a Signature look. Keep your look stylish with a hint of personality
2. Go Gangnam Style. Look like you belong to the racing set when you learn the simple rules to race day fashion.
3. Remember you don’t have to know anything about racing to know the right moves. Correct Race day etiquette will make you stand out too.
4. Don’t become parody material and take yourself it too seriously.
5. Like Psy, be prepared to have some fun
As we head into summer and the Spring Racing Carnival session it's time to research which styles suit you, appear slimmer and look on trend and vital.
Check out these great resources we have found.
Since his video went viral, Psy has become the biggest name in world music. Everyone wants 'Gangnam Style'. He's appeared on the on the Ellen show, even teaching Britney Spears the dance while he was there; earned Katy Perry's approval via Twitter, and even P!nk has busted out some moves 'Gangnam Style'. On top of this, he now has the number 1 song in 33 countries world-wide, including Australia since he hit the top of the ARIA charts recently, and Justin Beiber's manager has taken him on board.
As with all viral videos, spoofs and parodies have appeared everywhere, even in Parliament thank to Andrew Meares, a Fairfax photographer. Meares's parody 'Canberra Style' pokes fun at a number of Australia's politicians including Julia Gillard and Tony Abbott. Nova’s ‘Aussie Battler Style’ parody of the song is truly extremely funny except if you’re an unemployed Aussie bloke who wears a tracksuit to the local. Quilty goes on to note, ‘Personal branding is not about how beautiful you are. It’s about your personality, brand message congruently telling people what you stand for. Psy obviously has personality plus and a great sense of humour. I love that he has contrasted these beautiful dancers and his gorgeous geek look with this crazy but catchy dance. Psy’s personal brand stands out from the crowd and has taken the world by storm.’
Psy's success in Australia, which has been embraced by Channel 10's Big Brother, it is no surprise that Psy is making a promotional trip Down Under. Arriving on October 15, during his time here Psy will appear on Sunrise and X-Factor. Given that he's an expert at pretending to be on a horse, perhaps Psy can give the jockey's in preparation for the Melbourne Cup some 'Gangnam Style' tips!
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