Written on the 5th of March 2015 by Rachel Quilty, Personal Brand Strategist
50 Shades of Personal Branding
By now you've heard about or watched the recently released first instalment of the Fifty Shades Trilogy - Fifty Shades of Grey? Before you read on I offer a warning with this article, some of the contents maybe a little provocative but not too x rated - read at your own risk .
A great deal of negative commentary surrounded the release of Fifty Shades of Grey, specifically about the lack lustre love scenes. Many people asked where was the erotica??
If you haven't seen the film, I am sure you'll be shocked at the volume of nudity unless you were anticipating a movie with a XXX rating rather than R.
And well, if you've read the books you'll know firstly, a lot of the expected erotica is in the next book and secondly, the book series is not all about sex. All be it, there are a number of extremely steamy scenes within the pages of the book that had over 80 million readers fanning themselves.
People are shocked when I say the Fifty Shades series is not all about sex. I think the books are about determining your personal brand values and boundaries; understanding the psychology behind a healthy self identity; and ultimately recognising we are all worthy of love. Let me know your thoughts once I've explained my rationale below.
Personal branding is about finding clarity, about and within yourself. Removing or reducing the shades of grey and becoming crystal clear about who you are and what your mission is. Fifty shades of grey is where most people dwell - unclear and unsure of who they are, what they represent and where they're going.
The fifty shades line is significant. The frustrated revelation "Because I'm fifty shades of #$@!ed-up, Anastasia" is voiced by Christian Grey. His dark desires and lifestyle stem from a broken, traumatic childhood where control becomes paramount and disturbingly confused with childhood memories and experiences.
Anastasia however, after a conscious decision to taste the temptations of the dark side, retreats from the darkness; establishes her boundaries reinforcing her values and personal limitations. These measures intrinsically force Christian to question his values, what is important to him and the future expression of his love.
"This is a man in need. His fear is naked and obvious, but he's lost. . . Somewhere in his darkness.
His eyes wide and bleak and tortured. I can soothe him. Join him briefly in the darkness and bring him into the light." Anastasia Steele E.L. James, Fifty Shades of Grey
Each of us will be tempted, tested by trials and tribulations and forced to determine and maintain our values - what is important to us.
"We're coming near to the end of the bridge, and the road is once more bathed in the neon light of the street lamps so his face is intermittently in the light and the dark. And it's such a fitting metaphor. This man, whom I once thought of as a romantic hero, a brave shining white knightor the dark knight, as he said. He's not a hero; he's a man with serious, deep emotional flaws, and he's dragging me into the dark. Can I not guide him into the light?" Anastasia E.L. James, Fifty Shades of Grey
This is at the heart of personal branding. Our brand is strengthened by our strong sense of self and our clear understanding of our own self identity.
Within our training series - Brand Yourself the Authority we case study the Fifty Shades Brand, so you can imagine we have a lot fun, laughs and red cheek moments (no palm-twitching pun intended). We look at the characters, the author, the brand attributes and the erotic brand empire which is Fifty Shades of Grey.
This article is not to discuss the brand attributes of Fifty Shades or the lifestyles reflected or its moral fibre but to provoke your thinking, like the book. In your life where are your Fifty Shades of Grey? Where is your area of calmity? Where is your area of clarity? What are your personal brand values? What or who may be tempting you to step away from your true self or your true calling? Where are your brand boundaries? What are your hard limits? Where have these been compromised? What can you do to move into the light?
"I don't have a philosophy as such. Maybe a guiding principle, Carnegie's A man who acquires the ability to take full possession of his own mind may take possession of anything else to which he is justly entitled.' I'm very singular, driven. I like control... of myself and those around me." "You sound like a control freak." The words are out of my mouth before I can stop them. "Oh, I exercise control in all things, Miss Steele," he says without a trace of humor in his smile." E.L. James, Fifty Shades of Grey
I often say our spotlight is in our story, in our shame. "There's a very fine line between pleasure and pain. They are two sides of the same coin, one not existing without the other." E.L. James, Fifty Shades of Grey. Christian Grey's fears, subsequent lifestyle and personal journey are what rivets the audience as he struggles towards the light. While Anastasia Steele's concise conscious consideration of her choices provokes our own internal debate about saying no, resisting temptation and remaining true to ourselves. Understanding your strengths and weakness is invalable to your brand and it is often said that your greatest strength is also your greatest weakness. Case in point, Christian Grey's self control has made him financially successful while also manifesting in a darker issue, which he himself recognises and hence his comment about being fifty shades.
Finding your true self and your personal strengths is often the journey exposed as we establish and build our personal brand. Discovering and creating your personal brand is simply revisiting the foundations of your brand, your personal and professional values and establishing a blueprint for your personal brand growth.
"This is all I know, too. Perhaps together we can chart a new course." E.L. James, Fifty Shades of Grey
Copyright permission: You have permission to use this article by respecting the copyright by publishing the entire article as it is with no changes and by agreeing to include the above reference at the end of the article, or where you quote the author in which case please include the authors name and company name. In the event you wish to use any or all of this content please advise Jump the Q.
The brand Fifty Shades of Grey and all quotes of EL James, Fifty Shades of Grey remain the property of EL James and associated brands.
About the Author:
Rachel Quilty is a Personal Branding Strategist. She is also known as the "Authority" on Personal Branding within Australia.
Rachel is the owner and CEO of Jump the Q Inc, a Personal Brand consulting firm with offices in Brisbane as well as in Las Vegas, in the US.
Rachel is also the Author of the book, 'Brand Yourself: How to design, build and position your personal brand' which is also now listed on Amazon.
Rachel regularly speaks on the importance of personal branding and strategic brand management. She assists her students and clients around the world to leverage their professional profile and expertise to establish their personal brand as the authority and recognised leader within their industry.
Rachel regularly speaks at seminars, conferences and workshops on personal branding, professional image and developing your signature brand. She has presented at Bond University, Gr iffith University Business School, Ernst & Young, Westfield, NSAA; conferences in Las Vegas, Hawaii, Tasmania, Gold Coast and Expos in Brisbane.
Rachel has also been featured in Australia on the Today show as well various national radio programs including 4BC & ABC. She recently featured in the Australian Institute of Management magazine and is regularly featured in popular magazines such as Cosmopolitan, Cleo, Marie Claire and national newspapers include the Courier Mail, Sun Herald and the Weekend Australian.
Rachel made a splash in the USA with a recent interview on Voice America Radio hosted by Personal Finance Guru Jordon E Goodman the author of a dozen best sellers and is a regular on CNN and The View. Rachel also recently spoke in Las Vegas at the Ultimate Joint Venture Boot Camp with some of the most prominent speakers in the world.
Media Contact:
Rachel Quilty
Brand Strategist
Jump the Q
web: www.jumptheq.com.au
Please email questions or story angle and a schedule call for interview.
Written on the 5th of March 2015 by Rachel Quilty, Personal Brand Strategist
50 Shades of Personal Branding
By now you've heard about or watched the recently released first instalment of the Fifty Shades Trilogy - Fifty Shades of Grey? Before you read on I offer a warning with this article, some of the contents maybe a little provocative but not too x rated - read at your own risk .
A great deal of negative commentary surrounded the release of Fifty Shades of Grey, specifically about the lack lustre love scenes. Many people asked where was the erotica??
If you haven't seen the film, I am sure you'll be shocked at the volume of nudity unless you were anticipating a movie with a XXX rating rather than R.
And well, if you've read the books you'll know firstly, a lot of the expected erotica is in the next book and secondly, the book series is not all about sex. All be it, there are a number of extremely steamy scenes within the pages of the book that had over 80 million readers fanning themselves.
People are shocked when I say the Fifty Shades series is not all about sex. I think the books are about determining your personal brand values and boundaries; understanding the psychology behind a healthy self identity; and ultimately recognising we are all worthy of love. Let me know your thoughts once I've explained my rationale below.
Personal branding is about finding clarity, about and within yourself. Removing or reducing the shades of grey and becoming crystal clear about who you are and what your mission is. Fifty shades of grey is where most people dwell - unclear and unsure of who they are, what they represent and where they're going.
The fifty shades line is significant. The frustrated revelation "Because I'm fifty shades of #$@!ed-up, Anastasia" is voiced by Christian Grey. His dark desires and lifestyle stem from a broken, traumatic childhood where control becomes paramount and disturbingly confused with childhood memories and experiences.
Anastasia however, after a conscious decision to taste the temptations of the dark side, retreats from the darkness; establishes her boundaries reinforcing her values and personal limitations. These measures intrinsically force Christian to question his values, what is important to him and the future expression of his love.
"This is a man in need. His fear is naked and obvious, but he's lost. . . Somewhere in his darkness.
His eyes wide and bleak and tortured. I can soothe him. Join him briefly in the darkness and bring him into the light." Anastasia Steele E.L. James, Fifty Shades of Grey
Each of us will be tempted, tested by trials and tribulations and forced to determine and maintain our values - what is important to us.
"We're coming near to the end of the bridge, and the road is once more bathed in the neon light of the street lamps so his face is intermittently in the light and the dark. And it's such a fitting metaphor. This man, whom I once thought of as a romantic hero, a brave shining white knightor the dark knight, as he said. He's not a hero; he's a man with serious, deep emotional flaws, and he's dragging me into the dark. Can I not guide him into the light?" Anastasia E.L. James, Fifty Shades of Grey
This is at the heart of personal branding. Our brand is strengthened by our strong sense of self and our clear understanding of our own self identity.
Within our training series - Brand Yourself the Authority we case study the Fifty Shades Brand, so you can imagine we have a lot fun, laughs and red cheek moments (no palm-twitching pun intended). We look at the characters, the author, the brand attributes and the erotic brand empire which is Fifty Shades of Grey.
This article is not to discuss the brand attributes of Fifty Shades or the lifestyles reflected or its moral fibre but to provoke your thinking, like the book. In your life where are your Fifty Shades of Grey? Where is your area of calmity? Where is your area of clarity? What are your personal brand values? What or who may be tempting you to step away from your true self or your true calling? Where are your brand boundaries? What are your hard limits? Where have these been compromised? What can you do to move into the light?
"I don't have a philosophy as such. Maybe a guiding principle, Carnegie's A man who acquires the ability to take full possession of his own mind may take possession of anything else to which he is justly entitled.' I'm very singular, driven. I like control... of myself and those around me." "You sound like a control freak." The words are out of my mouth before I can stop them. "Oh, I exercise control in all things, Miss Steele," he says without a trace of humor in his smile." E.L. James, Fifty Shades of Grey
I often say our spotlight is in our story, in our shame. "There's a very fine line between pleasure and pain. They are two sides of the same coin, one not existing without the other." E.L. James, Fifty Shades of Grey. Christian Grey's fears, subsequent lifestyle and personal journey are what rivets the audience as he struggles towards the light. While Anastasia Steele's concise conscious consideration of her choices provokes our own internal debate about saying no, resisting temptation and remaining true to ourselves. Understanding your strengths and weakness is invalable to your brand and it is often said that your greatest strength is also your greatest weakness. Case in point, Christian Grey's self control has made him financially successful while also manifesting in a darker issue, which he himself recognises and hence his comment about being fifty shades.
Finding your true self and your personal strengths is often the journey exposed as we establish and build our personal brand. Discovering and creating your personal brand is simply revisiting the foundations of your brand, your personal and professional values and establishing a blueprint for your personal brand growth.
"This is all I know, too. Perhaps together we can chart a new course." E.L. James, Fifty Shades of Grey
Copyright permission: You have permission to use this article by respecting the copyright by publishing the entire article as it is with no changes and by agreeing to include the above reference at the end of the article, or where you quote the author in which case please include the authors name and company name. In the event you wish to use any or all of this content please advise Jump the Q.
The brand Fifty Shades of Grey and all quotes of EL James, Fifty Shades of Grey remain the property of EL James and associated brands.
About the Author:
Rachel Quilty is a Personal Branding Strategist. She is also known as the "Authority" on Personal Branding within Australia.
Rachel is the owner and CEO of Jump the Q Inc, a Personal Brand consulting firm with offices in Brisbane as well as in Las Vegas, in the US.
Rachel is also the Author of the book, 'Brand Yourself: How to design, build and position your personal brand' which is also now listed on Amazon.
Rachel regularly speaks on the importance of personal branding and strategic brand management. She assists her students and clients around the world to leverage their professional profile and expertise to establish their personal brand as the authority and recognised leader within their industry.
Rachel regularly speaks at seminars, conferences and workshops on personal branding, professional image and developing your signature brand. She has presented at Bond University, Gr iffith University Business School, Ernst & Young, Westfield, NSAA; conferences in Las Vegas, Hawaii, Tasmania, Gold Coast and Expos in Brisbane.
Rachel has also been featured in Australia on the Today show as well various national radio programs including 4BC & ABC. She recently featured in the Australian Institute of Management magazine and is regularly featured in popular magazines such as Cosmopolitan, Cleo, Marie Claire and national newspapers include the Courier Mail, Sun Herald and the Weekend Australian.
Rachel made a splash in the USA with a recent interview on Voice America Radio hosted by Personal Finance Guru Jordon E Goodman the author of a dozen best sellers and is a regular on CNN and The View. Rachel also recently spoke in Las Vegas at the Ultimate Joint Venture Boot Camp with some of the most prominent speakers in the world.
Media Contact:
Rachel Quilty
Brand Strategist
Jump the Q
web: www.jumptheq.com.au
Please email questions or story angle and a schedule call for interview.
Written on the 28 May 2011 by Rachel Quilty, Personal Brand Strategist, Jump the Q
Is Oprah a Christian?
Well, the question that has been asked by many over the years was finally answered by Oprah herself.
In Oprah’s farewell show concluding 25 years as the small screen Queen, her final words were “Glory be to Him”. Oprah attributed her success to two things, finding and following her God given calling as well as trusting the voice of God’s throughout her life.
Is Oprah a Christian? The answer is yes. If you have read the numerous bibliographies written about Oprah you would probably be appear of that fact. However, thousands of viewers and everyday people have wondered.
Well sceptics may still be wondering, after all many religions have a God. How would you know if it is “the” God that Christians praise and worship? Oprah stated on her finale show, "People often ask me, What is the secret of success of the show? How have we lasted 25 years? I non- jokingly say, 'My team and Jesus.' Because nothing but the hand of God has made this possible for me. ... I know I've never been alone, and you haven't either. And I know that that presence, that flow—some people call it grace—is working in my life at every single turn. And yours too, if you let it in. It's closer than your breath, and it is yours for the asking. “
Christians believe that Jesus the son of God, came to earth to live as man. His life was sacrificed for the sins of man, so that those who know him and believed in him would have everlasting life. The proof that Jesus is the son of God is not only in the miracles he performed throughout his life but also in that he prophesied his own death and resurrection and pulled it off. After being confirmed dead for three days Jesus was resurrected and rose to heaven to join his father – ‘a sacrificial lamb’ who fulfilled the religious law of those times.
Oprah, attributed her success to listening to God and that the only mistakes she ever made were when she stopped listening and took her own path. Your personal brand is aligned to who you are and what your stand for. It shoudl reflect your values and what's important to you.
Oprahs character, life and success are a truly inspirational testimonial of a strong Christian. She is an incredible role model on living a spiritually rich life. This has been only too evident in her gift giving where she acknowledges that the gift is in the giving and that giving is a universal law that will be reciprocated ten – fold.
Watch Oprah's recent master class on Surrender:
While Oprah would not say she was perfect, that as a human she is always learning. It is true to say that the only perfect human who allegedly walked this earth was Jesus. And that like Oprah, Christians are not perfect and they are always striving like Oprah to improve through doing what does right, forgiving and being loving.She promoted that each one of us has a calling or a platform and an audience to love, whether it be your spouse, your family or your workplace.
Some Christians and sceptics alike may even question, "How can Oprah be a Christian if she can support, interview and acknowledge the beliefs of her guests? ". Oprah has interviewed a diverse number of people with very different beliefs to her own, she has interviewed Muslims and Kabbalists, Scientologists, Atheists and Witches as well as acknowledged the universe and karmatic forces.
Because of this some may say “She could not be a Christian.” And others may claim, “If she is a Christian, she isn’t a very good one.”
But the truth is ... Oprah is an incredible illustration and role model on being a good Christian. She has rarely judged another person for their beliefs. She has an open mind and an open heart. She has always maintained her faith and beliefs. She has never been swayed. She has always validated her guests, she has listened, she has heard and she has reinforced her guest and listeners value as a person regardless of their behaviour. Oprah has recognised that every one of us is craving love, desperately seeking to be cared about and validated.
In First Corinthians’, Paul calls Christian followers " to be like the gentiles, be like the Jews, be like the Greeks and be like the Romans" so that you can understand and love them , and reveal the truth. Christians are called to love, not to judge.
The message that Oprah has shared with millions of viewers is that she cares about them, and they have felt her love. And through that love the presence God. She has recognised that people who are a long way from God need love, understanding and acceptance – Oprah has shown that like Paul when you can love, you can influence and generate more love, moving people to tolerance, generosity, and greater love.
And God is Love. And God loves you and you are never alone.
Oprah encourages you to find your own platform and to reach out to others in love, to serve the world, saying "It has worked for this platform, and I guarantee you it will work for yours. Try it with your children, your husband, your wife, your boss, your friends. Validate them. 'I see you. I hear you. And what you say matters to me.'"
Oprah said "I have felt the presence of God my whole life. Because nothing but the hand of God has made this possible for me ... I know I've never been alone, and you haven't either. And I know that that presence, that flow—some people call it grace—is working in my life at every single turn. And yours too, if you let it in. It's closer than your breath, and it is yours for the asking."
If like Oprah you would like to be a spiritual and loving human, and move mountains and your heart is saying you really need to make a change. To become a Christian, like Oprah is easy. Just ask! And just say to yourself this simple pray,
“Lord God, I have been so far away. I thank you - that you loved me so much that you gave your only Son, Jesus Christ to pay for all my failings. I recognise that Jesus is my Saviour and through his death my slate is wiped clean and my future blessed. I choose a new direction and I choose a new life filled with love and your plan for my life. I know it’s time to discover and determine my calling and purpose. I thank you Lord God that you have my back - that when you are for me-no one can be against me. I thank you for the wisdom and discernment you have provided me with - to listen to your voice and to make the good choices is the future.
In Jesus’ name – Amen.”
Your life experiences are aligned to your life purpose and God’s plan for your life. And your past is part of your purpose. And one day it will all make sense. Keep moving forward like Oprah, always learning – always improving. Always asking what’s the right thing to do? Ask yourself what would Oprah do?
Emulate Oprah and move into your life with purpose and passion. You are blessed to be a blessing to others. We have a life mission to complete. Each one of us has a unique life experience that enables us to connect with an individual unique target audience. You’re told to “Live as You are Called” whatever your past, who ever you are - you are loved, you are enough, you are important and you have a mission for God to complete.
As Oprah said, "your real job in life is to figure out what that is and get about the business of doing it. "
Personal Branding is about seeing yourself - as you could be! Just like God does! Rachel Quilty
If you are ready to discover your purpose and calling read more in the self -management book "Brand Yourself"at www.brandyourselfbook.com
Rachel's book is available from www.brandyourselfbook.com. For more great resources go to http://www.Jump the Q.com.au today!
Copyright permission: You have permission to use this article by respecting the copyright by publishing the entire article as it is with no changes and by agreeing to include the above reference at the end of the article. Alternatively you may quote the author from the about text and including quoted by “Rachel Quilty, Personal Brand Strategist from Jump the Q.
&v=2)
