Written on the 27 April 2008 by Rachel Quilty of Jump the Q.
Personal Branding Expert, Rachel Quilty has revealed to Women's Network Australia magazine 'Working Women' readers the truth about branding your business.
So often businesses are so focussed on their brand identity - logo, trademarks, advertisements, brand name that they overlook the only truth in branding that matters.
A brand is also a promise to your customers. A successful brand therefore delivers what it promises.
We all have very little time in which to make an impression when we meet or greet our customer for the first time.
Behavioural studies confirm that within 30 seconds your personal and business images (the ‘looks’ you convey to the world) has made a lasting impression. The customer has decided whether they like you, whether they trust you and whether they will do business with you.
One of the main ways of managing first impressions in business is by staff wearing appropriate work wear where the greeting is in person and clearly in the initial phone or email contact the manner or tone used.
While most of us know what work wear isn’t appropriate, it takes some thought and planning to determine what is appropriate for your business and then to encourage your staff to wear it. It’s all about the impression you want to convey.
Well dressed,groomed, happy and courteous staff give the impression of order, efficiency, attention to detail and professionalism. Poorly dressed staff can give the opposite impression. It’s important to think about what impact your work wear choices and those of your employees are having on your business image and on your clients’ impression of your business.
Is it time to change? See this Winter Edition of 'Women Women' from Women's Network Australia.
It is essential that the image you convey is consistent with your business brand, mission and service standards. Once you’ve decided on your direction, formalise it into a business dress code or policy.
Enforce your dress code and other company policies. Your reputation, business image and professionalism are worth it.
Why not? Jump the Q can assist you in building and leveraging your professional image to better reflect your true potential.
Free eBook ‘Making Your Mark’ at www.jumptheq.com.au. Copyright.
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Brand Yourself! And Jump the Q! Your personal brand should reflect your abilities and potential. Rachel Quilty, Personal Brand Strategist, known as ‘the Authority’ on personal branding and author of must- have book ‘Brand Yourself’. Go to http://www.JumptheQ.com.au for FREE strategic branding tips. Rachel encourages Jump the Q clients to think strategically when developing a personal brand to get that job offer, gain that promotion or win that client.
Jump the Q assists you to strategically and systematically leverage your professional profile and build your personal brand to become the authority in your industry. Get your free personal branding tactics and tips at http://www.brandyourselfblueprint.com
We assist you to develop your Personal Brand Strategy by:
- Discovering your purpose.
- Designing your best personal brand.
- Devising a personal marketing plan.
- Developing your Signature Brand.
Copyright permission: You have permission to use this article by respecting the copyright by publishing the entire article as it is with no changes and by agreeing to include the above reference at the end of the article, or where you quote the author in which case please include the authors name and company name. In the event you wish to use any or all of this content please advise Jump the Q.
